Brainstorm your way to a creative design
Brainstorming is great to generate creative ideas for product development.
Here are some guidelines for conducting a successful brainstorming session:
- Define the design issue or requirement: At the beginning, clearly define the issue or requirement and display throughout the brainstorming session, this focuses participants and prevents diverging onto tangents.
- Invite a cross function group: Invite people from different disciplines, experiences, and perspectives, this fosters dynamic and creative ideas and encourages innovative thinking.
- Avoid negatively critiquing ideas: the brainstorming is to generate ideas, not to decide which ideas best, instead encourage creative and “out of the box” ideas and for participants to build on others’ ideas.
- Start with individual ideation: Allow participants to generate their own ideas individually before sharing them with the group. This is commonly done using sticky notes or index cards.
- Share ideas: Have each participant share their ideas with the group. Encourage others to build the ideas and ask questions for clarification.
- Capture all ideas: Capture the ideas on a whiteboard, flip chart, or digital document allowing everyone to see the ideas, encouraging discussion and preventing duplication.
- Group and categorize ideas: Group and categorize similar ideas, review and identify common themes and patterns.
- Follow-up and implementation: Determine next steps, assess ideas and their potential, and create an implementation strategy.
The goal of a brainstorming session is to generate many new ideas, so encourage wild and crazy ideas and avoid critiquing ideas, be sure to create a positive and inclusive atmosphere where everyone feels comfortable sharing their ideas.
Soul of Design has the knowledge and hard-earned experience to transform a company’s product development process from a liability into a competitive advantage.
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We appreciate the nuances of a company’s design processes and have the experience and understanding of CAD systems and data management systems (PDM /PLM) to implement industry best design standards.
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Product Development is a Rapid, Dynamic, and Challenging Process
Improperly governed and ad-hoc product development processes quickly become chaotic, resulting in unending damage control, lost creative ideas, poor quality, and late product releases.
Organizational Change
Soul of Design details the product development process and provides examples tailored to the unique product development process, so the process is intuitive with a sanctioned path to satisfy design requirements.
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